Customer Perception on Fmcg Products in Rural Market

MODULE-I 1. 1. Prologue TO FAKE PRODUCTS â€Å"A rustic customer is brand faithful and this additionally makes it simple to sell look-alike†  â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â  †Mr. R. V. Rajan, CMD, Anuragh Fake items are of two sorts †one: fake items and two: go off items. Fake items are phony items that bear indistinguishable name of item/bundling/designs/shading plan and even same name and address as the certified manufacturer.Someone produces these to look precisely like genuine items other than the lawful proprietor of the genuine items, trademarks and item bundling. Here and there it is turning out to be increasingly more hard to tell which is the real â€Å"Ponds† bath powder and â€Å"Clinic Plus† cleanser from the phony items. Go off it ems utilize comparable sounding or are comparative in spellingâ (for model â€Å"Luk† for â€Å"Lux†, â€Å"510† for â€Å"501†, â€Å"Saveena† for â€Å"Sabeena†, â€Å"Sun Max† or â€Å"Super Master†. They utilize comparative kind of bundling or shading or plans. They come out with the rationale of deluding and tricking customary shoppers who are uneducated or in a rush in buying products.A study directed by AC Nielson, an exploration organization uncovers that FMCG industry loses around 2500 crores every year to fakes and go off items. As per Ashok Chhabra, Executive Director, P&G the phony items are influencing the deals of driving brands to the degree of 20 to 30 percent. Another ongoing review directed by AC Nielson uncovers that top brands in India are assessed to lose up to 30 percent of their business to counterfeit items. Other than the loss of income, the main organizations additionally face the misfortune i n the harm to mark picture and brand faithfulness of consumers.Laws Governing Following are the laws under which legitimate move can be made against makers and dealers of phony items: * Indian Penal Code 1860 * Drugs and Cosmetics Act, 1940 * Prevention of Food Adulteration Act, 1954 * Consumer Protection Act, 1986 * Bureau of Indian Standards Act, 1986 * Trademarks Act, 1999 The provincial customers by investigating the promotions of driving chocolate organizations unwittingly buy the phony chocolate brands on account of their motivations. Thus, the analyst has led a review in the insignificant shops in country zones to discover the phony chocolates available.List of Fake Chocolates/Toffees accessible in provincial regions * Dairy Milk:Daily Milk * Kit Kat:Kir Kat * Coffee Bite:Coffee Toffee * Mango Bite:Mango Ripe and mango nibble * Aasai:Aasha * Polo:Rolo * Vicks: Vibex It has been discovered that phony chocolates and toffees are accessible in progressively number of negligible s hops for the main brands. Procedures for Chocolate/Toffee Companies in Rural Marketing (to slaughter counterfeit brands) * Product: Without settling on quality, the main chocolate organizations can lessen their size to coordinate the provincial interest. Pricing: As the rustic shoppers are made a big deal about economy valuing the main chocolate organizations can follow the methodology of â€Å"penetration pricing† * Physical Distribution: Sales experts of the nearby district who have nature in the neighborhood (local) language can be delegated to take care of the deals of provincial regions, so they can without much of a stretch banter with the retailers and can construct generosity. Counterfeit brands exist in provincial just as urban areas. Be that as it may, the issue is increasingly intense in provincial zones particularly the profound pockets which are less available and individuals have almost no information about the first brands. A great many people in provinci al India can perceive letters in order however not complete words, so during an examination, we found a ton of tests of phony Clinic Plus cleanser sachets where the visual was like the first brand yet the name was changed to ‘Clinton’ as Bill Clinton was to show up soon in the nation. During another such strike, we gathered around 99 variations of Fair&Lovely cream including Fair&Lonely, Far and Lovely and so on †, said Mr. Pradeep Kashyap, president, Rural Marketing Association of India (RMAI) and CEO, MART while sharing an intriguing occurrence with regards to past.The Indian rustic scene being dissipated in littler towns, obtaining entrance in every one of them is a dull assignment for brands. Likewise, the vast majority of the FMCG brands have not had the option to set up a productive dispersion arrange in such territories. The neighborhood business visionaries are very much aware of these difficulties. Subsequently, exploit by assembling modest substi tutes of unique brands, misdirecting the country shoppers. These producers have a preferred position of being neighborhood and in this way arrive at the shops before the first brands do. Such fakes piggy back on tremendous showcasing spending plans of FMCG companies.The rustic shoppers know about the brand attributable to advertisements communicated on radio and TV stations. Be that as it may, on time of procurement, the shoppers will in general pick their phony partners because of inaccessibility of unique item or get tricked by the retailers who intentionally sell modest items for higher edges. Over the time the portion of phony items in the FMCG showcase has developed to 10-15% causing a profound opening in the pockets of the FMCG organizations. An examination led by AC Nielson, an exploration office uncovers that FMCG industry loses around 2500 crores every year to fakes and go off products.In another ongoing review led by AC Nielson uncovers that top brands in India are evaluat ed to lose up to 30 percent of their business to counterfeit items. Other than the loss of income, the main organizations likewise bear the harm to mark picture and brand faithfulness of purchasers. On an entire, the brands endure regarding income as well as need to settle on the brand picture which for no situation can be passable. In this manner, different brands have thought of one of a kind methodologies to defeat their weaknesses in the provincial markets and check the development of phony brands in country areas.Companies like Coca-Cola have set up an intricate framework to control the danger ofâ duplicate makers, offering motivators to witnesses. It has 48 customer reaction facilitators over the nations who workâ with their groups and change purchaser objections legitimately, including cheating and fake packaging. Plus, it has a huge system ofâ route sales reps who have a coordinated relationship with the retailers on their beat and hold their ears to the ground. At the po int when they spot dubious movement, they educate organization officials.So however it is difficult to stop forgers absolutely, it is conceivable to limit the harm they cause. Updating the item bundling occasionally or dispatch item variations with the goal that the makers of fakes think that its hard to duplicate their items. Hindustan Lever has started extraordinary carefully designed packs for its antiperspirant shower ‘AXE’, whose spout can’t be segregated from the body while Procter and Gamble utilizes uncommon marks for its Vicks Vapo Rub which doesn't strip off regardless of whether absorbed for the time being water. This makes it hard for misleading merchandise creators to imitate.Stopping the fakes showcase is a long procedure yet it’s progressively significant for organizations to make mindfulness among the customers about the evil impacts about such phony items and the risks they present. Geographic areas: Rural customer conduct is additionally affected by the geographic area of the buyers. For instance, closeness to feeder towns and modern ventures impact the purchasing conduct of buyers in the particular groups of towns. We are talking about this viewpoint in detail in the area on advertise division in provincial markets.To refer to one more case of how geographic area influences purchasing conduct, we can bring up the way that the absence of power in numerous rustic family units goes about as an obstruction to the acquisition of certain buyer durables. Presentation to urban ways of life: Extent of introduction of rustic shoppers to urban ways of life likewise impacts their purchasing conduct. An expanded introduction and cooperation with urban networks has been the pattern lately. The manner in which the shopper utilizes the items: The circumstance wherein the purchasers use the item likewise impacts their buying.The case of absence of power influencing purchasing conduct shows this point too. Absence of power naturally expands the acquisition of batteries by rustic buyers. Correspondingly, since rustic customers can't utilize washing powders/cleanser powders that much, as they wash their garments in streams or lakes, they go in additional for washing bars and cleanser cakes. Spots of procurement: Buying conduct of country buyer additionally differs relying upon the spot of procurement. Various sections of country purchasers purchase their necessities from better places/outlets.Some purchase from the town businesspeople; some from town markets/fairs; others purchase from the town that fills in as the feeder to the provincial zone. It is likewise observed that a similar purchaser purchases various prerequisites from various bands. For understanding the purchasing conduct of the provincial shopper effectively, the advertiser must pose the inquiry: Where from do they purchase the items and why? Association of others in the buy: Involvement of others in the buy in the buy choice is one more applicable factor in such manner. There has been a change here in ongoing years.In the past, the leader of the family used to settle on the buy choice without anyone else. Conversely, the contribution of different individuals from the family in the buy choice has been developing lately. An expansion in proficiency combined with more noteworthy access to data has brought about this turn of events. The advertiser needs to figure the job

Hamlet Plot :: essays research papers

HAMLET PLOT The play opens during the night watch at the château of Elsinore in Denmark. The most recent two evenings, an apparition wearing the dead King Hamlet’s protective layer has showed up as one o'clock arrives. Three men, Horatio (Hamlet’s companion), Marcellus, and Bernardo, are talking, when the phantom shows up again. Horatio attempts to converse with the apparition, however the phantom is quiet and afterward vanishes. The men attempt to make sense of why the phantom has returned and conclude that Hamlet ought to address his father’s apparition. In the mean time, Prince Hamlet is at the mansion with his mom, Queen Gertude, and her new spouse, King Claudius, who is additionally Hamlet’s uncle. Claudius reveals to Hamlet that drawn out lamenting for his dead dad isn't right. At the point when they leave the room, Hamlet is separated from everyone else to mourn and think. "O God, God! How fatigued, stale, level, and unfruitful Seem to me all the employments of this world!" Horatio then comes to welcome Hamlet, who is pleased at his friend’s appearance. Horatio informs Hamlet regarding the apparition and Hamlet consents to meet them. Laertes, the child of Lord Chamberlain Polonius, is preparing to leave for France. He leaves his sister, Ophelia, with a notice not to give a lot of consideration to Hamlet, who is attempting to court her. Polonius likewise offers guidance to Laertes. Around evening time, Hamlet joins Horatio and Marcellus to sit tight for the apparition. The apparition calls Hamlet and Hamlet tails him, despite the fact that his companions argue against it. The phantom reveals to Hamlet the terrible mystery - his dad didn't bite the dust from a serpent’s nibble however from poison. His dad was killed by Hamlet’s uncle, who has now hitched Hamlet’s mother! Hamlet is advised to vindicate his father’s passing, yet to disregard his mom. As the apparition leaves, Hamlet gets angered at his uncle. From his savvy, enlightened self, Hamlet changes into an incensed individual resolved to murder his uncle. He chooses to act crazy with the goal that nobody will presume him. Hamlet makes Horatio and Marcellus vow to mention to nobody what occurred here. Later on, Ophelia discloses to her dad in a dismay that Hamlet appeared to her, his face white as though he had been to damnation. Polonius accepts that this franticness is because of the way that Ophelia doesn’t love Hamlet back. He goes to tell the King this. The King and Queen concur that Hamlet has gone crazy.

A Beginners Guide to Logo Styles

A Beginners Guide to Logo Styles When creating a logo, there are many different visual options to considerâ€"color, typeface, and imagery to name a few. One of the first decisions you need to make when starting the logo design process is what type of logo mark is best for your project.There are several different types of logos, and each kind has a distinct feel which can influence how your brand is perceived and how effective your logo is. While all logos are essentially combinations of type and images, there are various reasons why you might choose one type of logo over another, as each type has its own strengths and weaknesses in regards to appearance and practical use. Heres a brief overview of the different types of logos and the pros and cons of each one.Wordmark and logotypeOne of the most frequently used types of logos is the wordmark. Sometimes referred to as a logotype, a wordmark simply uses the full name of the company by using typography alone. Some well-known examples of wordmarks include Google, Disney , Subway, and Kelloggs.Heres a sample wordmark logo. Often this typography is stylized or typeset in such a way to create a unique, visually-interesting logo.To ensure that your wordmark is distinct and represents your companys essence, its best to use custom details in the typography, rather than merely using a font with its default settings, to type out your name. Some companies have custom fonts created to differentiate their wordmarks; others use the signature of their founder. Think about how the letterforms interact with each other, and consider using color or type weight to emphasize parts of the mark, like in the example above. Because logotypes rely on type alone to convey your message, its imperative that the logo is typeset well and that all letterforms feel properly kerned, easy-to-read, and balanced.Wordmarks can be a great choice for a new company thats starting out because the entire name of the company is being immediately presented in the logo. This can help you to start to build some brand recognizability quickly. However, if your company has a name longer than two or three words, it might be best to consider other optionsâ€"the longer the wordmark, the more cluttered and overwhelming the logo will be, and the harder it will be to use in applications where space is limited. The examples I mentioned earlier are all just one word, which is one reason why they make good logotypes. Because of their simplicity and cleanness, logotypes are usually easy to replicate and make a terrific choice for companies who will be using the logo across a wide variety of applications.Lettermarks and monogramsLettermarks or monogram logos are built from a companys initials. They are similar to wordmarks in that they use only typography. Think IBM, NASA, CNN, and ESPN.Heres a sample lettermark logo. Lettermarks are especially useful when a company has a long name, and they can help people have an easier time remembering and pronouncing complicated names.Because let termarks have fewer pieces than wordmarks, you may find that you have more creative freedom to explore different type treatments. Lettermarks also take up much less space than wordmarks, so in many cases theyll be easier to use across applications. An acronym logo with several letters can feel corporate and official, so keep this in mind if youre considering using a lettermark. If your acronym only has one or two letters, try abstracting the letters to make new shapes or consider how the letters can interact to make a visually interesting composition.Sometimes it may be necessary to employ aspects of both wordmarks and lettermarks to create a logo better suited for your company. For example, if you are a new organization or not well-known, it may be best to write out what the initials of your company stand for underneath your lettermark to help people learn what it is you do, like in the example above. Or, you might find that you can abbreviate the name of your company in the logo w ithout reducing the name to initials onlyâ€"FedEx (Federal Express) and The Met (the Metropolitan Museum of Art) are two examples where the logo is shortened to create a quicker read and an easier pronunciation.Pictorial or symbolic logoThe next type of mark is a pictorial logo, which consists only of a graphic symbol or icon. Some of the most recognizable brands use this type of logoâ€"Apple, Target, Microsoft, and Snapchat are some examples. The icon you use can either be literalâ€"Targets logo is an actual targetâ€"or more conceptual, like the Nike swoosh. One advantage to using a symbol on its own is youre able to communicate something immediate about your company using visual language alone, making pictorial logos ideal for global brands which exist in different cultures with different languages.Heres a sample pictorial logo. Because it represents your company without the use of words, a pictorial logo has to be simple, distinct, and memorable.Pictorial logos can be a challenge for newer or smaller companies to use simply because they require much previously established brand equity. Even though a pictorial logo on its own can create a bit of intrigue and mystery, its ultimately not practical enough to use for every application. Large, influential corporations can generally get away with using a symbol on its own as a logo because people frequently see and interact with these brands. However, many big companies didnt make the switch to pictorial logos until they were more established. For example, Apples iconic logo was frequently seen along with the companys name during its early years until the brand became recognizable enough without the type. Another example of this is Starbucks, which has recently dropped their name from their emblem logo and now uses the Mermaid illustration on its own after developing into a globally recognized company. Companies like these have grown to the point where they simply dont need to include their names anymore, which ma kes logo replication simpler and easier.Combination markOne of the most common types of logos is the combination mark, which is simply a logo that uses both typography and a pictorial mark. Well-known combination marks include Dominos, Verizon, Amazon, and Adidas.Heres a sample combination mark logo. Because they employ both text and imagery, combination marks allow much creative freedom and design choices, making them a versatile choice for just about any type of business.Combination marks are ideal choices for new companies because including text along with imagery is an effective way to help the public start to recognize your brand immediately. They are generally easier to trademark because of their distinctness, and they have a degree of flexibility and adaptability which allows them to be broken into their respective pieces in certain applications. For example, the pictorial part of the mark can be used on its own for favicons, app icons, and even merchandise.There are a few ch allenges with combination marks that are important to consider as you design. Because of the number of elements in these logos, its easy for combination marks to quickly become too cluttered or disjointed, so make sure you avoid using too many fine details. The type and icon should work togetherâ€"ensure that together these elements feel balanced and harmonious. Depending on the layout of the type and icon, you might end up with a logo thats difficult to use in different applications, so you may want to consider creating horizontal and vertical versions of the mark.EmblemsOne of the most traditional choices when it comes to logos, emblems have been used throughout the history of branding to contain type and imagery in a holding shape. Usually resembling badges or crests, emblems have an official, academic feel about them which makes them popular with schools and government agencies, and car companies tend to use emblems for their compact nature. Some well-known emblem logos include Starbucks, UPS, the NFL, and Ford.Lastly, heres a sample emblem logo. Because of their classic, vintage feel, emblem logos have made a bit of a comeback in trendier industries like coffee companies, breweries, and sports teams, but an emblem can look sleek and modern as well.The biggest challenge when it comes to emblems is limiting the level of elements inside and around the mark. If illustrations are included, then make sure theyre simple enough to be easily reproduced with any printer and recognizable at any size. Keep extra strokes, flourishes, and other visual elements to a minimumâ€"as a general rule, the less complex your design, the better.Now that you know a bit about the different types of logos, dont be afraid to do your own research on what kinds of logos are commonly used in your industry as you begin your design process. When choosing what type of logo to use, its important to consider all factors in order to make the most effective logo possible. Explore how each type of logo could work for your project, and ultimately think about all the various contexts your logo will be in as its introduced to the public.

The Battle Between Good Versus Evil - 960 Words

Were all so busy chasing the extraordinary that we forget to stop and be grateful for the ordinary (Brown 152). Novels are sources of magic, written with such delicacy and intricacy that they often leave the reader astounded by the power of words. The plot, concept, and language are so extraordinary that human eyes easily bypass the most ordinary objects of all in the story, ones that can only be read between the lines in order to reveal truly deep meanings. The connection to William Goldings prize-winning novel Lord of the Flies is undeniable. An island in the middle of the sea where several young boys strive for survival and create a society all on their own is remarkable. The novel tells the tale of a society run by children that†¦show more content†¦In the end, his civilization is what keeps the boys alive and sane for so long, despite losing his power and respect to Jack. Subsequently, the conch is not just a shell but also the sound of order, civilization, and politica l power between the good and the bad. Ralph finds it and uses it to call the boys together. He establishes a hand-raising rule, keeping to the rules of their civilized past. He organizes assemblies to discuss the issues tearing apart the island in order to keep everyone safe. After Jack gains power from hunting and breaks off to form his own group, Ralph and Piggy are nearly rendered helpless, especially since the conchs value diminishes. When they try to convince Jack to return and unite under the spell of the conch, Jack proves his separation by declaring, And the conch doesnt count at this end of the island(Golding 260). Finally, all chaos breaks loose when the large boulder kills Piggy and the conch shatters. All in one scene, the intellectual character dies, order and civilization is lost, and evil forces hunt the isolated common sense. Piggys dependence on the conch shows his desperateness for bringing wellness back to the savage majority, even though the evil wins in the mids t of the chaos. Altogether, good and evil reign in both Ralph and Jack religiously, morally, and politically with aid from Simon and Piggy. The character, Lord of the Flies, the fire made by PiggysShow MoreRelatedTheme Of Good And Evil In Beowulf1190 Words   |  5 PagesIn the beginning all was good; there was no evil. The start of evil was marked when a jealous angel, Satan, desired equality to God. He thrust an ever-lasting battle into play when he battled God for supremacy. One-third of all the angels in heaven, including Satan, were thrown from heaven onto Earth. God’s perfect creation became faulted when the fallen angel, Satan, tempted Adam and Eve into eating a forbidden fruit. By partaking of the forbidden fruit, sin was born on Earth. 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This war between good and evil creates both internal conflicts for Faustus along with the external conflict between Faustus and various characters. The struggle between goodRead MoreThe Lord Of The Rings Essay1710 Words   |  7 Pagescreature called a hobbit named Frodo Baggins, played by Elijah Wood, enjoys his peaceful life, but yearns for adventure like his infamous uncle Bilbo Baggins. Wood is caught up in an ancient war between good and evil. In this war, Wood is required to encumber a great burden in order to permanently co nquer evil. Originally released on December 2001, The Lord of the Rings: The Fellowship of the Ring, directed by Peter Jackson, won four Oscars including: Best Cinematography, Best Makeup, Best Music, andRead MoreStar Wars : Return Of The Jedi1205 Words   |  5 Pagesof the Jedi is final chapter in an epic story of good versus evil. The script was written by George Lucas and was released in theatres on May 25, 1983 (IMDb.com). 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Nathaniel Hawthorne explains this theory in his â€Å"Young Goodman Brown† story, where evil overcomes and defeats the good. Hawthorne does this by using these allegorical figures Young goodman Brown, Faith, and the old unnamed man. TheseRead MoreSymbolism Of Beowulf716 Words   |  3 PagesBeowulf battles snatched up 30 men and it is to be said that beowulf has the strength of 30 men. Beowulf is an epic poem translated by Burton Raff el. In Beowulf there is three battles with three different monsters, Grendel, Grendels mother, and a dragon. The three battles have a symbolic meaning throughout the whole book. The three battles in the epic poem represent more than just two enemies fighting for victory, they are battles between the internal good and monster who embody evil. BeowulfRead More Lord of the Flies by William Golding Essay1112 Words   |  5 Pagesa group of British schoolboys on a secluded island, in the midst of a war. Throughout this period the boys evolve from being civilised and let savagery take over. This book is well written and effectively presents the theme of the story: the evil that man is capable of. Once read, this book will stay in your memory for its provocative idea that humans are a flawed race. The story takes place on a remote, tropical island. As the island is secluded, there is no contact from the outside world

Essay about Organizational Behavior Terminology and Concepts

Organizational Behavior Terminology and Concepts Organizational behavior is the behavior of individuals, either one or a group. It is not the behavior of an organization, but rather the behavior of the people in an organization. This can be anywhere from a family at home to a church to a work group within a company. Some of the challenges that make behaviors challenging in today’s workplace are high performance, ethical behavior, productivity improvement, technology utilization, quality, diversity, work-life balance, and the global economy, (Schermerhorn, 2003, P. 1). Starting with Garrett through the many merges and acquisitions to Honeywell, we have gone from the good ol boy behavior to a global corporation that for the most part†¦show more content†¦Today’s workforce is forever changing and more importance is put on the managing of a diverse work group. Thinking of it as each person in a spur on a gear and each person is different by the above definition. The gears most align and blend to make the organization move forward, (Schermerhorn, 2003, P. 1). Within my department we are not as diverse as other areas but we do have individuals of different age, sex and race. We were a male oriented department until recently and we have had to make adjustments to our behaviors with the addition of a female employee. She was very quickly accepted into our department very quickly. Even though we have people of different races and backgrounds we have never had an ethnicity issue. What may be a problem with our building is the age average age of employees. When I started with Honeywell in 1990 our average age was 32, now it is 49 years old. What has caused this is the many slow downs in the aerospace industry and each time there is a reduction it is the less senior people leaving. We are developing an age problem of older people ready to retire and losing the skills they take with them. Communication is the transfer of information in either a written or verbal form or by pictures. Managers spend a lot of time receiving different kinds of communication and analyzing the information and then passing forward the necessary information to others. This can be done either informally or in a formal setting.Show MoreRelatedOrganizational Behavior Terminology and Concept779 Words   |  4 PagesOrganizational Behavior Terminology and Concept When small business owners start the concept of what type of business one would like to own, an array of critical thinking starts and a business owner has to consider questions that will make or break his or her success. Owners, who pay attention to the current rise and fall of stock for his or her chosen business, will have the upper hand against competitors. An owner who knows his or her competitors is a small part in the grand scheme of owning anRead MoreOrganizational Behavior Terminology and Concepts751 Words   |  4 PagesOrganizational Behavior Organizations have been described as groups of people who work interdependently toward some purpose. This definition clearly indicates that organizations are not buildings or pieces of machinery. Organizations are, indeed, people who interact to accomplish shared objectives. The study of organizational behavior (OB) and its affiliated subjects helps us understand what people think, feel and do in organizational settings. For managers and, realistically, all employees, thisRead More Organizational Behavior Terminology And Concepts Essay975 Words   |  4 PagesUnderstanding organizational behavior is important for everyone involved in an organization, not just the leadership and management teams. 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This definition clearly indicates that organizations are not buildings or pieces of machinery. Organizations are, indeed, people who interact to accomplish shared objectives. The study of organizational behavior (OB) and its affiliated subjects helps us understand what people think, feel and do in organizational settings. For managers and, realistically, all employees, this

Theme for English B Free Essays

Dwayne ThomasThomas 1 11/19/2012 Composition II Figures of Speech Essay The Literary Working of Theme for English B Langston Hughes’ instillation of metaphors throughout his poem accentuates the theme concerning the integration of schools which conveys America’s ode to freedom and equality. In addition to the metaphors, irony is also displayed within the carefully crafted work of art, stressing the ridiculousness of society’s digressing of unity and togetherness. These literary devices are shown by the speaker’s inquiry of the paper he is assigned by his white professor whom states, â€Å"let that page come out of you— then it will be true. We will write a custom essay sample on Theme for English B or any similar topic only for you Order Now † â€Å"I guess I’m what I feel and see and hear. Harlem, I hear you†, says the speaker as he is expressing the beginning of his paper. The fact that he only hears Harlem implies that he has lost touch with the feeling and visual context of the African American culture due to the integration of schools. This does not necessarily expose a bad conception, for he still hears Harlem. Therefore, the idea is that the mixing of races within schools creates a melting pot that disregards feeling different and having opposite perspectives, but maintains the knowledge of where you come from. This is Hughes’ description of the American persona. The speaker extends this metaphor of the American persona even more by stating his enjoyment towards different styles of music, â€Å"I like†¦ records – Bessie, bop, or Bach. † This ranging style of musicality proves that though he is black he is no different than other people of Thomas 2 iverse ethnicity, providing another reasonable argument cooperating with the integration of public schools. Following the quote, the speaker explains, â€Å"I guess being colored doesn’t make me not like the same things other folks like who are other races. † The double negative presented in this quote symbolizes the double standard the society of America used during that time period. Though many people reg ardless of race enjoyed the same music, it was noted that the people of other races were vastly different and could not identify with any other race accordingly. With that, this quote further clarifies the similarity of diverse ethnicities. Hughes incorporates the paper the speaker writes, itself, as a metaphor as well. The physical paper itself represents, in a simplistic view, white people, as the words represent black people. Paper would not mean anything without words written on it, as words would be nothing without paper to put them on; referring to integration this simply means that the black schools and the white schools are two parts of one, and when put together they generate a meaning, an expression, a unified America. This point is emphasized by the speaker’s epiphany that his paper will be a part of the instructor as he explains, â€Å"You are white— yet a part of me, as I am a part of you. That’s American. † The second to last stanza in the poem demonstrates the ludicrous and child-like behavior between the two races, â€Å"you don’t want to be a part of me. Nor do I often want to be a part of you. But we are, that’s true! † This quote, nonetheless, highlights the fact that all of the races are a part of each other no matter how much it is disliked. And that each person learns something from one another, though others were considered â€Å"somewhat more free. In effect, this stanza thoroughly explicates the stressed meaning of the poem by exploiting the comparisons of every Thomas 3 race through humble scenarios. In addition, the last stanza, â€Å"This is my page for English B†, validates the speaker’s paper due to the professorâ⠂¬â„¢s claim that the page â€Å"will be true† if it comes â€Å"out of you†. Thus, Hughes cleverly rationalizes his agreement of integration. All in all, the poem is utilized as a gateway to express the theme of union between different races through integration of public schools. In fact, the beginning of the poem rhymes as does the end, whilst the middle of the poem contains the persuading information. This may represent the two conflicting races being unified by the material discussing the principle of America, for at the beginning the professor speaks and the speaker speaks at the end (symbolizing the two races). Also, the main point within the poem is emphasized when the speaker lists the differing genres of music he likes, because they all begin with the letter â€Å"b†, as does the title of the work. So at that particular point, the theme is best expressed. Another impression is that the title names the letter â€Å"b† as symbol of society’s current position in life. â€Å"A† stands for America, and Hughes is attempting to state that we are not there yet, but rather a step below becoming true Americans because of the conflict between races straying us from unity. Through his employment of strong metaphors and a well use of irony, Hughes skillfully indicates his argument of a need for harmony within society by integrating schools – this being the central view as the â€Å"American† way within poem. How to cite Theme for English B, Essay examples

Roles free essay sample

The manager must be responsible for those under his direction. His duties include creating the environment in which the employees work. Provides incentives and motivation to keep employees productive. As a leader he reviews the work completed and makes suggestions or corrections. He works one on one with individual workers to develop a relationship. Depending on the feedback and behavior of the employee, he promotes or disciplines their actions. The leader is responsible for the productivity of the workers.Therefore he/she needs to manage resources for the most efficient yet productive retur develops and maintains a network of external contacts to gather information; The manager needs to be aware of current trends in the industry, current software and technological advances as well as what the competition is doing. They need to stay abreast of all information that relates to the business and its productivity. He/she therefore, must have contacts external to the business. We will write a custom essay sample on Roles or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Relationships with vendors, suppliers, customers, in addition to trade publications and materials.