Amway Japan Essay

Amway Japan Limited Executive Summary In 1996 Amway Japan Limited (AJL) was the leader in direct selling market, and the most successful company within the entire Amway group. In the first half of  1997, AJL experienced a net sales decline of 11. 6% and net income to 27. 6% from the first half of the previous year. The Japanese economy and declining value of  the Yen relative to the U. S. Dollar has decreased AJL’s sales volume and profit margin. The Japanese government recently passed laws that confused AJL’s distributors and discouraged potential consumers from buying certain product lines. Furthermore, AJL suffers from a negative public image with over 70% of their customer base having either a neutral or negative opinion of the company. In order to rebuild growth in the second half of 1997 and achieve AJL’s long-term sales goal of ? 300 billion by FY2000, the following strategies must be implemented. AJL must strengthen the overall Amway brand image in Japan by promoting high quality products with a competitively fair price. In addition, AJL needs to target their public-relations campaigns to specific groups by promoting individual products and product lines to build upon their brand equity. AJL will undertake a focused extensive distributor training program which emphasizes distributor ethics, techniques on building correspondent down-line relations, and a greater understanding of Japan’s door-to-door sales laws and regulations. AJL will improve  the internal marketing strategy by extending target-marketing initiatives toward specific demographic distributor groups to add upon their success with the Artistry cosmetic brands. AJL will successfully capture their momentum to reach their target revenue goals by implementing the solutions offered above.

Bruce Beresford’s “Black Robe”: A Movie About Religious Conversion

Alexander Bermeo February 25, 2013 WHO 2001 – U01 Black Robe Although throughout the film it was evident that other Indian tribes, such as the Iroquois and Algonquin, did not want to convert to Christianity because it went against their own beliefs, the Huron’s were able to go against their belief and accept Christianity.Despite the Huron’s disapproval of the religion because of their own beliefs they eventually accept the religion based on the perception of father LaForgue and his humbleness when he arrives to the settlement, the Huron’s respective chauvinism changes and begins to tolerate the religion as time goes by when the settlement accepts Christianity and the honesty LaForgue gives off, and a cultural rapprochement is evident when the Huron settlement accept Christianity when father LaForgue is there and becomes the priest of the settlement.The film Black Robe shows that there was a successful convergence of the religion the Huron’s had to C hristianity. Throughout the film all the tribes did not like father LaForgue, as well as LaForgue’s assistant, Daniel. It is clear the Indians do not like father LaForgue because they discriminate him by referring to him as â€Å"black robe† and not by his actual name. (Black Robe) Also, when the Algonquin’s abandon LaForgue Daniel continues with the Indian tribe and they do not like it nor do they like him following them.For example, one member of the tribe attempts to murder Daniel as he is following the tribe. (Black Robe) However, despite all these things that have occurred father LaForgue remains humble and when he finally reaches the Huron settlement he respects the tribe and tells them that he loves them even though the other Indians tortured him and put him through a tough journey. During father LaForgue’s journey to the Huron settlement it is clear that each Indian tribe show a strong chauvinistic view on their respective religions. For example, even though LaForgue goes through many trials and ribulations with the Algonquin tribe, he is still with the chief as he is dying and still refuses LaForgue’s request to convert, and the chief even tells his daughter to abandon LaForgue because he witnessed it in his dream. (Black Robe) However, when LaForgue finally reaches the Huron’s it is evident that they too were strong in their faith. It is clear that they did not want to accept Christianity because they murdered one of the French inhabitants that were there in the beginning. (Black Robe) Despite the Huron’s resistance, they eventually accepted father LaForgue and Christianity because he was honest and loving towards the Huron’s.LaForgue was able to reveal the previous inhabitants lie to the Huron’s that baptism will cure their disease by saying it wouldn’t and be honest to the Huron’s to gain their respect, as well as their trust. Throughout the film there is always tension be tween the Indians and father LaForgue based on his ethnicity and more importantly his religion. However, a cultural rapprochement is reached between LaForgue and the Huron’s towards the end of the movie. This is evident when LaForgue finally reaches the settlement and sees that the Huron’s are lost and hopeless because they are slowly dying due to disease.Seeing how weak they are, LaForgue is asked by the Huron’s many questions to solidify his presence in the settlement. LaForgue eventually tells them the truth about the baptizing and that he loves all of them, even though he was mistreated and abandoned by the other Indians. When LaForgue is asked the question if he loves them, he flashes back on all the faces of the Indians he encountered on his voyage and he also reaches a cultural rapprochement with the Huron’s, and all the other Indians, by saying he loves them. With that response, the Huron’s accept LaForgue, and Christianity, and are baptize d at the end of the film. (Black Robe)Although throughout the film it is evident that the Indians, such as the Iroquois and Algonquin, reject Christianity because it goes against their own beliefs, the Huron’s were able to go against their own beliefs and accept Christianity. The Huron’s were able to accept Christianity because of the perception father LaForgue gave off and his humbleness he evokes in the settlement, the Huron’s respective chauvinism begins to change as they forego their own religion and accept Christianity through father LaForgue, and a cultural rapprochement is evident when father LaForgue arrives at the settlement and baptizes the Huron’s.

Do we have a defensible account of what is to be a person?

To support the assertion that a person exists as a person in their individual unique position and that, they do not, cannot and can never occupy the space and position of another person must be proven using unchallengeable, unquestionable or unchanging evidence. Before we begin answering this question, we must first of all establish who and what a person is: i.e. what are the basic and universal characteristics of a person?Where does the definition of a person begins and ends along the continuum that is occupied by all species – they could be hominoids – monkeys, baboons, apes, chimps, or non-person species etc†¦.† When does a person cease being a person to become a non-person? Is this a reversible process – if so, why? If not, why?According to Wiktionary a person is a human being, then a human being is defined as man, the characteristics of man are identified from the later â€Å"human being† being signifies existence, human means belonging to the species of Homo sapiens some of the characteristic that would be associated to this is ability to express, feel, all humankind characteristics like being weak or fallible. Where then do we find the person in the human being is it the physical body of an individual being?Aristotle says man is a logical â€Å"word using† animal and a featherless two footed animal. These however, are not the only differences.A lot of other animals share these characteristics for instance insects and apes though remotely but it emerges that people are distinctly quite distinctive, befitting account of what it is to be a person could give the core of this distinction hence illustrating why certain characteristics are important and the others but incidental John Haugeland Noà »s, Vol. 16, No. 1, 1982.We are told, that modern philosophers and Christians interpreted Aristotle’s â€Å"logical† as â€Å"rational† thus proposing this rationality as our principle differentia, th erefore Descartes maintains that people can talk because they reason and he could have stated the same on other characteristics.Contrary to other animals humans have a highly developed brain with an ability to reason abstractly, use words and examining thoughts, it is due to this mental capacity together with their body structure that allows their upper limbs to make more use of tools than other animals. Human beings are social by nature a characteristic of most primates; nevertheless they are more skillful in using systems of communication for self-expression, interaction, exchange of ideas and planning.Man has put in place social structures made of competing and cooperating groups such structures are, families marked by blood relations and other relations, nations originating from geographical boundaries, social groups and so on.These interactions between humans have put in place a wide variety of traditions, rituals, ethics values laws and social norms which are the foundation of a human society. Man has a clearly noticeable recognition for beauty and tastefulness which is compounded by the human desire for self-expression has given rise to cultural inventions and innovations such as art, literature and music.Humans are distinct for their desire to understand and influence the world around them, man seeks to explain and manage natural occurrences by science, mythology, philosophy and religion, this curiosity in man has led to development of tools and skills, this may be one of the most significant characteristic of human beings. It is by these characteristics:Anatomical structures, mental abilities, social responsibility, cultural norms, conscious and unconscious will and freedom of choice, innovativeness that we define a person. This may be the basic and universal characteristics of a person.

Consumer Behavior on Black Friday

Running Head: Black Friday Consumer Behavior on Black Friday Abstract The purpose of this research is to examine consumer behavior on Black Friday. Black Friday is typically the busiest shopping day of the year, and it is all driven by the chance for consumers to save the most amount of money possible while getting their holiday shopping done. Research was done online, and also through personal experiences. By understanding what retailers and consumers hope to accomplish on this day can have a positive impact on everyone. Consumers are able to get what they want with the least amount of turmoil, and retailers are able to turn a profit. This research can be most helpful to merchants, as it will help them to understand what a consumer wants, and what they expect the unofficial holiday to be like. A complication with this research is that each consumer is different and may have different expectations in mind. Concentrating on making Black Friday as organized as possible will only benefit all parties involved. Introduction Black Friday refers to the day after Thanksgiving, which is the unofficial start of the holiday shopping season. Black Friday is a day when stores dramatically discount products with the intention of luring in the highest number of shoppers possible. The term Black Friday received its name because that is a day when, hopefully, businesses balance sheets go from red, a loss, to black, a profit (Staff, 2010). It can be a day of chaos, as seen in 2008 when a Walmart employee was trampled to death by a mob of customers (Gould, Trapasso, & Schapiro, 2008). But many that day focus on saving money, and are willing to wait in lines for days for a deal. Impulsive Consumption Some of the purchases made on Black Friday may be impulsive. The textbook states that impulsive consumption is usually spontaneous and involves some feelings of liberation; is associated with a lessened sense of costs or consequences; and is motivated by a need for immediate self-fulfillment (Babin & Harris, 2011). Consumers who go to a store for only a couple of items may find themselves enticed by other items that are on sale. The average person spent $365. 34 during Black Friday weekend 2010, for a total of approximately $45 billion total spent nationally (Chang, 2010). Unplanned purchases may be made because although a consumer went to a store for one sale, they may not have known all the other items that are discounted that day, and may make other purchases. Because many Black Friday shoppers are actually holiday shopping for other people, it is easy to look for a gift for one person, but find those perfect gifts for the other four people on your list, all in the name of getting a good deal. Social Environment Social environment is defined in the text as â€Å"the other customers and employees in a service or shopping environment (Babin & Harris, 2011). Normally, people may be put off by crowding at stores. However, it is the norm on Black Friday. Although it is still unfavorable, it is something that people are willing to adapt to for the day. It may give a sense of urgency, which will put a consumer into the mindset of action. The text also refers to shopping buddies. Many people who wait in line for hours or even days on Black Friday do not do so alone. There are usually small groups of people, which may help to make consumers feel more comfortable. Consumers are taking more time to find buddies to shop with, and they are making an effort to have a plan in mind for what stores they will visit, and what they will purchase. For people who wait in lines for extended periods, they usually create some type of habitat to pass the time. Consumers bring tents, chairs and heaters to make themselves more comfortable. Some even bring electrical items such as lighting, computers or small televisions to keep them company while waiting for the savings to begin. The people in line usually form temporary relationships with the people that are around them. Sharing stories or deals that they are interested in is a far cry from the massive chaos shown on television news stories. Attitudes People may get caught up in the excitement of the day, and that can help them to spend even more money. While waiting in line, customers at the front of the line seem to be excited and happy. However, at the end of the line, customers appear to be more frustrated and anxious. Some consumers plan their Black Friday shopping trips weeks in advance. There are many websites available for people to view Black Friday advertisements online, before they are supposed to be released to the public. Walmart has tried year after year for the advertisements not to be leaked, but they usually end up on these websites before they are supposed to (4 Years Strong: Walmart Sends Another Cease & Desist, 2011). Stores may not want to have their advertisements released early for a couple of reasons. First, consumers having the ability to research products and having too much time to explore all of their options may mean that consumers will not make as many spontaneous purchases on Black Friday. They also do not want to have their competition see their deals, and then have them beat their prices. Having the advertisements earlier though means consumers are able to plan what stores they want to go to, which may lead to less chaos on the actual day. People are motivated by saving money on Black Friday. Some consumers may even see it as a competition. For some, because there is only a limited selection available for many of the items that are drastically reduced, just acquiring that item may be all the motivation someone needs to be at the front of the line on Black Friday. A consumer may feel a sense of empowerment, or the thrill of winning, which will only intensify their moods for the day. A consumer may be more likely to make a purchase of something out of the ordinary because of the price on Black Friday. The perceived risk is lower because the consumer balances the risk with the monetary discount that is offered, and can write it off easier. Normally, consumers may think thoroughly about an electronics purchase. However, electronics are usually a major seller on Black Friday. Because the discount is thought to be so significant, and the consumer thinks there are only a limited number available, they do not have time to think the purchase through like the normally would, and they make the purchase. What people are buying Each year, electronics are the one of the most widely sought after products on Black Friday. In 2009, the introduction of Zhu-Zhu Pets was the top search on Google referring to Black Friday sales (Wong, 2009). Surprisingly, rugs and jewelry were also top searches in 2009. In 2010, the iPad and other tablets were the top searches in electronics (Andrew, 2010). They were ollowed by laptops and HDTV’s. Handheld gadgets are expected to be a top seller for 2011. E-readers, tablets, music players and smart phones all seem to be popular searches for the upcoming holiday (Black Friday 2011 Predictions, 2011). Televisions and accessories are normally highly discounted on Black Friday, and 2011 should be no different. There may be more sales on 3D televisions, blu-ray players, and bundles of the televisions with the accessories. Cyber Monday Some consumers do not want to brave the chaos of Black Friday, and have moved to online shopping, while still looking for the dramatic discounts. Online purchases have grown steadily over the past few years, and in 2005, the term â€Å"Cyber Monday† was created (â€Å"Cyber Monday† Quickly Becoming One of the Biggest Online Shopping Days of the Year, 2005). In 2010, Black Friday sales grew 9% from the year before, but Cyber Monday sales grew 16% (U. S. Online Holiday Shopping Season Reaches Record $32. 6 Billion for November-December Period, Up 12 Percent vs. Year Ago, 01). Cyber Monday 2010 was the first billion-dollar spending day in history, and the first time that sales on Monday were higher than Friday. Many people have a four-day weekend for Thanksgiving, and are back to work on Monday. A large number of consumers are able to place orders right from a work computer, or even their smart phones. Smart phones are also making it easier for consumers to do research on sales, and to do the shopping itself. Online Black Friday sales increased 11% from 2008-2009 (Wong, 2009). Retailer Organization Most consumers on Black Friday have the same goal; to save money. If the stores are able to have some form of organization on Black Friday, it should help to keep the customers organized also. Chaos is more likely to happen when the store is not prepared for the massive number of shoppers. If the store makes adjustments to the way they normally operate, they are more likely to have an easier time handling the crowds. Passing out tickets to the customers in line for big ticket items is becoming the norm for many stores (Palmer, 2010). By doing so, customers are able to be sure they are going to receive the item they came to purchase, and it is easier to explain when they are sold out of a particular item. Also, some stores are able to rearrange their stores and put the items that are on sale in a particular area, so customers will not have to search all around the store, adding to the chaos. Many stores are choosing to open very early, with some retailers, such as Toys R Us even opening on Thanksgiving night at 10 P. M (Toys†R†Us Stores Nationwide to Open at 10pm on Thanksgiving Night to Welcome Black Friday Shoppers Earlier Than Ever Before with 200 Doorbusters and More Than $11,000 in Savings on Hot Toys, 2010). As this was only introduced in 2010, it remains unknown whether other stores will follow the idea. Having enough employees at check-out and for assisting customers is also essential. Retailers may want to also hire some form of security for the day, to prevent mobs of people causing chaos. No matter how prepared a shopper may be on Black Friday, if the store is unorganized or does not have a sensible system in place, chaos may ensue because of the consumers confusion or frustrations. Customers also look for even further discounts on Black Friday by using coupons. Retailers may want to include in their advertisements and stores about their coupon acceptance policy on Black Friday. If a customer waits in line for hours, then goes in the store to get an item, then waits in line for another hour to check-out, only to find that their coupon will not be accepted, that consumer may get very irritated and that will cause further problems. Conclusion Black Friday is a day that retailers hope to make the most amount of profit. But for consumers, they hope to save as much money as possible. Many consumers make impulsive shopping decisions on Black Friday. The social environment may lead to this behavior, as many shoppers are with friends or family, and make a display out of their shopping practices on that day. The attitudes of people can vary greatly on that day also. Most people are excited, but that can turn to frustration if it does not go as planned. Purchasing trends can vary each year, depending on what the newest items are. Electronics and the newest toys are usually very popular items. Cyber Monday is also changing the way people shop, and helping them to save even more money from the comfort of their home, from work, or even on their smart phone. A retailer being organized on Black Friday is imperative, as it can affect consumer behavior and how much money they spend. References 4 Years Strong: Walmart Sends Another Cease & Desist. (2011, 10 14). Retrieved 10 22, 2011, from http://bfads. net/ Andrew. (2010, 11 15). Holiday Shopping Trends and. Retrieved 10 23, 2011, from http://www. retrevo. com/content/node/1570 Babin, B. J. , & Harris, E. G. (2011). CB2. Mason, OH: South-Western Cengage Learning. Black Friday 2011 Predictions. (2011, 10 11). Retrieved 10 23, 2011, from http://www. blackfriday2011. om/news/2011/10/11/black-friday-2011-predictions/ Chang, A. (2010, 11 28). Big Black Friday weekend results: 212 million shoppers, $45 billion spent. Retrieved 10 21, 2011, from http://latimesblogs. latimes. com/money_co/2010/11/big-black-friday-weekend-results-212-million-shoppers-and-45-billion-spent. html â€Å"Cyber Monday† Quickly Becoming One of the Biggest Online Shopping Days of the Year. (2005, 11 21). Retrieved 23 2011, 10, from http://www. shop. org/c/journal_articles/view_article_content? groupId=1&articleId=623&version=1. 0 Gould, J. , Trapasso, C. & Schapiro, R. (2008, 11 28). Worker dies at Long Island Wal-Mart after being trampled in Black Friday stampede. Retrieved 10 21, 2011, from http://articles. nydailynews. com/2008-11-28/local/17910475_1_wal-mart-worker-long-island-wal-mart-jdimytai-damour Palmer, K. (2010, 11 23). Black Friday Guide to the Best Deals and Steals. Retrieved 10 23, 2011, from http://money. usnews. com/money/personal-finance/articles/2010/11/23/black-friday-guide-to-the-best-deals-and-steals Staff, L. L. (2010, 11 24). Business News Daily. Retrieved 10 21, 2011, from http://www. businessnewsdaily. om/how-did-black-friday-and-cyber-monday-get-their-names–0754/ Toys†R†Us Stores Nationwide to Open at 10pm on Thanksgiving Night to Welcome Black Friday Shoppers Earlier Than Ever Before with 200 Doorbusters and More Than $11,000 in Savings on Hot Toys. (2010, 11 16). Retrieved 10 23, 2011, from http://www. prnewswire. com/news-releases/toysrus-stores-nationwide-to-open-at-10pm-on-thanksgiving-night-to-welcome-black-friday-shoppers-earlier-than-ever-before-with-200-doorbusters-and-more-than-11000-in-savings-on-hot-toys-108565064. html U. S. Online Holiday Shopping Season Reaches Record $32. 6 Billion for

An Introduction to Native American Literature

American literatures embrace the memories of creation stories, the tragic wisdom of native ceremonies, trickster narratives, and the outcome of chance and other occurrences in the most diverse cultures in the world. These distinctive literatures, eminent in both oral performances and in the imagination of written narratives, cannot be discovered in reductive social science translations or altogether understood in the historical constructions of culture in one common name. Vizenor 1) Since the end of the 15th century, the migration of Europeans to America, and their importation of Africans as slaves, has led to centuries of conflict and adjustment between Old and New World societies. Europeans created most of the early written historical record about Native Americans after the colonists immigration to the Americas. 3 Many Native cultures were matrilineal; the people occupied lands for use of the entire community, for hunting or agriculture. Europeans at that time had patriarchal cultures and had developed concepts of individual property rights with respect to land that were extremely different. The differences in cultures between the established Native Americans and immigrant Europeans, as well as shifting alliances among different nations of each culture through the centuries, caused extensive political tension, ethnic violence and social disruption. The Native Americans suffered high fatalities from the contact with infectious Eurasian diseases, to which they had no acquired immunity. Epidemics after European contact caused the greatest loss of life for indigenous populations. In 1830, the U. S. Congress passed the Indian Removal Act, authorizing the government to relocate Native Americans from their homelands within established states to lands west of the Mississippi River, accommodating European-American expansion. Perhaps the most important moment of governmental detribalization came with the passing of the Dawes Act in 1887 which set aside 160 acres for each Indian on the reservation, and opened the â€Å"leftovers† up for settlement. According to the U. S. Bureau of the Census (1894), the Indian wars under the government of the United States have been more than 40 in number. They have cost the lives of about 19,000 white men, women and children, including those killed in individual combats, and the lives of about 30,000 Indians. Native Americans were thus pushed out from their own lands and were forced to live in small reservations assigned by the federal government who claimed that setting the Indians on the course to civilisation best ensured their survival. Tribal customs were then forcibly altered and nomadic tribes became sedentary. All Native Americans felt the impact of the new reservation policies, which sought to isolate and contain Indians to make room for an expanding American nation. At the same time that Native Americans were being excluded from the nation, white Americans began to look to them as the source of a unique national identity and literature, distinct from European traditions. Literature from the period depicting Indian characters was incredibly popular, and many works are still celebrated as classics, including James Fenimore Coopers The Last of the Mohicans (1826), Catharine Maria Sedgwicks Hope Leslie (1827), and Henry Wadsworth Longfellows Song of Hiawatha (1855), to name only a few. These texts employ the trope of the disappearing Indian, which represents the deaths of Indians as natural, similar to the changing of the seasons or the setting of the sun, rather than the result of political exclusion or social discrimination. Thus the disappearance of Indians from the American social landscape was not only depicted within this body of writing but also implicitly approved of. At the same time the government sponsored authors and art programs; the proletarian themes of discovery, regionalism, and tourism were new forms of dominance over Native Americans. Therefore, early Native American authors wrote within a hostile political climate and in response to a dominant literary tradition that sentimentalized and condoned the death of Indians. But they found the means to engage with their detractors by authoring their own accounts of Indians that challenged stereotypical beliefs, demanded equal political rights, and proved that Indians were neither disappearing nor silent. Native American authors have faithfully presented some of these issues of inherent native rights, the duplicities of federal policies, and the burdens of racial identities in their short stories and novels. Wynema by Sophia Alice Callahan published in 1891, was the first novel attributed to a Native American author. Callahan, who was a mixedblood Creek, was aware of tribal issues at the time and therefore devoted most of her novel to native issues. Since then many novels by distinguished Native American authors have been published. One of the most important writers among Native Americans in the 1930’s was D’Arcy McNickle, a member of the Flathead tribe of Montana. His first novel The Surrounded was published in 1936, two years after the Indian Reorganization Act was passed near the end of the Depression in the United States. His novel is the poignant story of a mix-breed family and the tragedy of their exclusion from both the red and the white worlds. Because of cultural misunderstandings, which begin between the Indian mother and Spanish father, suspicion, fear, and finally death take their children. The novel is a history of alienation. Kenneth Lincoln who coined the term Native American Rennaissance pointed out that in the late-1960s and early-1970s, a generation of Native Americans were coming of age who were the first of their tribe to receive a substantial English-language education, particularly outside of standard Indian boarding schools and in universities. Conditions for Native people, while still very harsh, had moved beyond the survival conditions of the early half of the century. The beginnings of a project of historical revisionism, which attempted to document—from a Native perspective—the history of the invasion and colonization of the North American continent had inspired a great deal of public interest in Native cultures. During this time of change, a group of Native writers emerged, both poets and novelists, who in only a few years expanded the Native American literary canon.

Duodenal Atresia Research Paper Example | Topics and Well Written Essays - 250 words

Duodenal Atresia - Research Paper Example Usually, duodenal atresia brings about other birth defects as well. Symptoms of duodenal atresia include swelling of upper abdominal, heavy early vomiting, continued vomiting even without being fed, lack of bowel movements after the initial meconium stools, and lack of urination following the initial voidings. Amniotic fluid is observed in the womb in excessive amounts by a fetal ultrasound; a condition termed as polyhydramnios. X-ray of the abdomen may reveal the presence of air in the start of the duodenum and the stomach, with no air in the further parts of the duodenum; a condition termed as double-bubble sign. In order to treat duodenum atresia, the stomach is decompressed by placing a tube. An intravenous tube is inserted to correct dehydration and electrolyte abnormalities. Other congenital anomalies are also evaluated alongside. A surgery may be required to remove the duodenal blockage, commensurate with the nature of abnormality. In most cases, the patient recovers after the treatment whereas if left untreated, duodenal atresia can prove fatal. There is no way to prevent duodenal

Anthropology Questions essay Example | Topics and Well Written Essays - 1500 words

Anthropology Questions - Essay Example In contrast, social authority is the capacity to command individuals. However, the two basic features of cultural authority, legitimacy, and competency must be attained collectively as one group (Joralemon 18) Whilst people may acquire confined reputation, a profession’s aggregate conveys significant trust warrant and authority. Legitimacy is attained by competent advance of national health. For example, health professionals can provide credible data, recommend and validate medical claims, and should be leaders and be honest always. Social authority is the most suitable in western Biomedicine since most of the communities are driven by superiority complex and a command can work well for them. Question 2 Cultural competence is referred to as a set of harmonious behaviors, policies, and attitudes that merge in an agency, among professionals, or system and enable that system, professions, or that agency to work efficiently in cross-cultural circumstances. Culture in this context is used with a reason that it applies the incorporated pattern of human behavior inclusive of communications, customs, values, thoughts, actions, and institutions of an ethnic, racial, social, or religious group. Competence is a word used here as it implies having the ability to function effectively (Bae 47). In terms of operations, Joralemon defines cultural competence as the combination and transformation of knowledge concerning groups of people and individuals into specific policies, standards, attitudes, and practices used in suitable cultural settings to improve on the quality of services, thus producing better results. Medical anthropologists apply the concept of cultural competence by incorporating dialogue at individual levels, since individuals are the ones who create and endorse culture, who encounter diseases and illness, and who can clarify the variation within what we comprehend as cultures. Dialogue recognizes that culture is not necessarily language, ethnicity, and co mmon tradition as existing discourse suggest, rather that these elements join with political and socioeconomic stratifications to affect individual experiences. Medical anthropologists assume that culture labels the entirety of an individual’s experience of illnesses and continues to show patients how important cultural competency is in giving the most effective and comprehensive medical care for all patients. However, the greatest challenge in their work is that, cultural competence is considered as a technical skill, which can be merely acquired or a matter that can be simply handled by a translator. This challenge is rooted from how medicine defines culture, which contrasts with its present use in anthropology. Culture is regularly made identical with nationality, language, and ethnicity. For example, cultural competence has do’s ad don’ts, which define how to take care of a patient from a specific ethnic background. In a medical setting, cultural competence is an important concept as it equalizes power dynamics in health care that lead to those with limited power, for example those in cultural, linguistic, ethnic, or economic minority to receive a lower quality care. It also helps health providers not to believe that they have a superior and correct value system. For example, some cultures believe that when death is talked about, it accelerates life loss, yet most western health care providers view this as a wrong belief