Analyse how effective a change of ownership has been for your chosen Assignment

Analyse how effective a change of ownership has been for your elect businesses performance - Assignment ExampleAdidas Company markets the application of constant and updated technological innovation and excellence in generating a powerful competitive returns. The highest level of druthers of technological development has created the expected value to customers as they provide high performance and quality shoes for the specific needs of the customers. This translates to a competitive advantage in the marketing of its products (Hussey, 2000).Adidas has also another advantage in the market of effective promotional methods for its products by associating them with popular celebrities and sports idols. This marketing strategy has generated a quieten source of sales and income for the company. Therefore, the purchase of recognizable reproach products safeguards their quality and this creates some extra motivation for their purchase. The company has also sponsored many events as part of its promotional strategy. This step gives the company a good brand recognition and reputation in the world. This is evident in the soccer industry as Adidas has a warm market share. The diversity and variety of products offered on the web such as shirts, bags, shorts, and shoes enables the customers to have a range of products to choose and buy.The firm has good brand recognition and reputation and has attained its stronghold in the soccer industry. This is evident from a stable distribution channel that is well monitored as it has various stores worldwide. Thus, it enables the customers to price of admission their products easily and in good time after ordering. To crown it all, the company has a strong management team which helps to keep it on the right lead story (Gilgeous.1997).However, Adidas has various disadvantages in the market. The company is one step behind Nike and faces much competition from the Nike products. This is evident in the high quantity and quality of merc handise and products that