FedEx company in courier delivery industry.International Business Essay

FedEx federation in courier delivery industry.International Business - Essay ExampleBusiness analysts often point out the reasons why certain firms give birth gone out to the international markets and have been successful while others have been a total failure in their pursuit of international growth. The initiative taken by a an international company or firm to tap into new markets requires consistency with the companys overall strategy since unfocussed or sporadic exploitation of resources directed at achievement of international market growth can be counterproductive by soaking up curb resources with little or no returns. Any obstacles that might hinder entry into markets much(prenominal) as duties or regulatory laws need to be determined in front and adequately addressed. In the Chinese market, the authorities do not permit FedEx and other transnational firms to conduct domestic courier services (Berman 2012). It is therefore desperate that managers tasked with the duty of analysing strategies of entering new markets identify and clearly detail the companys strengths and weaknesses to assist in maximizing and focusing on the international opportunities. Aspects of the company such as sales, supply chain, and marketing should be addressed, a clear and detailed direction should be formulated and management support resources dedicated to growth chances of success that may otherwise be impeded by lack of familiarity. Companies need to establish effective supply chain models and infrastructures that link efficiently with the commercialised aspect of the business to formulate a strategy that enhances growth in new and existing markets. FedEx Market Entry Strategies in China FedEx is a multinational corporation established in America, but has a complex network of branches and subsidiaries around the globe and it deals with the business of courier. FedEx isa global enterprise that conducts its various activities and operations throughoutthe world in countr ies such as China among others. China is a major world economy dealing in electromechanical goods such as cars and other electronic products like phones and computers. These products are in high demand in many countries and continents of the world and for these merchandise to reach their targeted destinations the producing company is induce to contact a transporting agency specifically FedEx to conduct the trans berth. FedEx asa business enterprise has distinct rules and structures guiding its operations to ensure successful feat in the global scene including the Chinese market.These structures include the Global Entry Strategies which is a mechanism involved with efficient delivery ofparcels to a specific location and spreading them there mainly involving importing and exporting such products. Theories under this structure include sequential theory andnetwork theory (Liso and Leoncini 2010, p.189). This theory is near related to the Uppsala model that states that organizations staring(a) their business in overseas markets therefore, FedEx has an obligation of first training their employees on various fields in order to perfect the handling and service provision. This theory has four major stages composing of maintenance of sporadic exports, use of representatives and agencies, overseas sales through knowledge agreements with domestic firms and FDI in the foreign market. The main features ofthe Uppsala model in any organization and specific to FedEx include experience achieved from the domestic market before embarking on the